Mídias sociais e seu uso pela comunicação governamental : a página da prefeitura de Curitiba no Facebook

Abstract

This study of the social media and its use by the government communication show the case of Curitiba-PR Prefecture Facebook's page. The objective was to understand how a municipal public agency could, in less than a year, about 500 thousand followers on Facebook, including other states, to the point of overcoming capital with the highest number of inhabitants. From this analysis, our objective was to understand the city of publications on the social networking site transiting between providing service to the local population and institutional marketing. This is a case study where we collect 25 publications disseminated throughout 2014 and analyze the main comments. In addition to emphasizing the linguistic resources used by the municipal executive and technicians made available by technological tool, we analyze the uses and appropriations made by page and followers on conversational environment.