A (des)construção de perfis de mulheres fitness no Instagram : corpos e ressignificações contemporâneas

Abstract

Considering the contemporary social phenomena regarding the social and cultural construction of the female body, this research has the purpose to understand the body representations of the fitness world and the critiques of this standardization that has been portrayed in the digital environment: Instagram. The app has become a favorable environment for self-representation of body image through shared photographs, caption and videos. To achieve this goal, it was made an analysis of the content published in seven female Instagram profiles that were selected based on the engagement, visibility and recognition these women have in that social media. Within the scope of the fitness world, four distinct profiles of women who highlight the fitness culture were analyzed: Gracyanne Barbosa, 36, Camila Guper, 30, Thaíssa Marvila, 16, and Adriana Miranda, 63. On the other hand, the profiles of women who criticize the trend around the ideal of “perfect body” were analyzed as well. They are: Mirian Bottan, 33, Daiana Garbin, 37, and Letticia Munniz, 30. The main research findings point to resignifications of body image: the first concerned to the body cult narrative, those built through performance fitness and its possibilities; and the second is tied to the deconstruction of this image as other bodies come to be shown with speeches that endorse the self-acceptance of the real body.