O uso do planejamento estratégico como ferramenta de gestão no “Projeto Referência” para os produtores associados à APROSOJA/MT - Região Sul : parte 2 de MT

Abstract

This research had as main objective to verify the effectiveness of the use of the tool of Strategic Planning Management in the "Reference Project" implemented by Aprosoja / MT to Associates in the South Region - part 2 of the State of Mato Grosso. In order to carry out the survey of the companies' data, an exploratory case study was used as a research method, the research was divided into stages, in the first part the bibliographical survey (literature review), in order to base the theme, facilitating the understanding of the discussions of the results found, the second part included the empirical survey, carried out with Aprosoja / MT team, representative of IGEAGRO and with 8 producers associated to Aprosoja / MT, inserted in the Reference Project with questionnaire application with multiple choice questions. It can be seen that the application of the work structure as a form of management to the Associates within the "Reference Project" through Aprosoja / MT and the consulting firm IGEAGRO has been suffering divergences in its applications not meeting in full the objectives proposed by the system, and it is necessary to have a better diagnosis of the associated companies to be able to meet the needs of the structures of the same ones, attending a more specific monitoring, where it involves the development of a large enough system, in order to guarantee all the possible needs that the companies need , in order to serve the growing agribusiness market.