O colonialismo cultural e industrial como entrave ao cinema alternativo brasileiro

Abstract

The object of this research was the analysis of the characteristics of economic activities related to film production in Brazil. From an interdisciplinary, cultural and economic perspective, its objective was to investigate what the forces that made them possible were and how they acted, highlighting the obstacles and openings offered to the development of small producers in the dominant industry. This study was justified by the importance of the seventh art in the dissemination of cultural manifestations and by the influence that oligopolistic groups can provoke in this dynamic. Initially, a historical-deductive research was carried out, with the purpose of presenting a diagnosis of the relations between culture and economy, and, secondly, an empirical research was carried out using secondary data collected from the Brazilian Observatory of Cinema and Audiovisual, comprising the temporal space between 2009 and 2021. The data focused on the stages of distribution and exhibition of films produced for cinema in the Brazilian context, with the first set demonstrating the occupation of theaters by distribution companies, and the second set of data dealing with the concentration of ownership of these rooms, in the exhibition, the predominance of some companies. With the dataset analyzed, it was possible to observe an oligopoly structure that effectively created marketing barriers, making it impossible to exhibit works by production companies that are not part of this oligopolistic structure. In this way, it was found that economic forces transform cultural activities into profitable products, a configuration in which popular initiative cinema, although it constitutes a path for the realization of decolonial actions, is compressed by market actions. with sufficient economic power capacity to prevent its development. In the general conclusions, the research found that the viability of films produced in Brazil is thus dependent on public actions, which, however, must be more comprehensive than the contribution of financial resources.