Valoração econômica do campus da Universidade Federal de Mato Grosso - Cuiabá, como área de lazer e recreação

Abstract

This work has as main objective to perform the socioeconomic valuation of environmental services and benefits provided by the UFMT campus as urban area of leisure and recreation. The methodology is based - on the application of interviews on the weekend (Saturday and Sunday) from April to December of 2012, containing objective and open questions. For monetary valuation of environmental services and benefits, we applied the Contingent valuation method (CVM). The Campus has an average daily attendance on the weekend of about 3,000 people. Most of the regulars visitors are men, aged from 20 to 39 years, married, had completed high school, works on private sector workers, with rents ranging from 1 to 2 minimum salaries. The principal activity is the practice of walking followed by visit to the zoo. More than half of respondents (52%) accept to pay for the preservation and maintenance of the Campus. The average willingness to pay of respondents was R$ 3.07/visitor and the annual monetary value of the Campus calculated by the contingent valuation method is R$ 3,172,648.06. We conclude that the campus has characteristics of area of leisure and recreation supported by the population over time.