Culto ao corpo : uma análise contemporânea

Abstract

The relationship of the men with his body is natural to the human being, it has always been present in its history reflecting the sociocultural aspects. However, the expression "Cult of the Body" was designed to express that in contemporaneity people spends much more time, money and effort to perform body care compared to other historical periods. Therefore, the word "worship" which means adoration and veneration, is a hyperbole precisely used to emphasize the fact that in contemporary times the body has gained prominence. The main objective of this research is to analyze how the cult of the body is inserted in social networking sites. For this, it will be first elaborated a bibliographical research with the purpose of conceptualizing and contextualizing the cult of the body by bringing definitions and characteristics from the way it develops in the contemporaneity. Important historical topics for the current unfolding of the cult of the body will also be presented. Afterwards, it will be analyzed contemporaneity, the factors that constitute society and which are also important for the construction of identity, since the cult of the body arose from these aspects. Finally, one of the main contemporary features will be approached more deeply: cyberculture, focusing on social networks. These are important means of communication that have as one of their main functions the expression and representation of the individual in digital world and, for that, has become a way in which the cult of the body has been developed. After analyzing all the relevant theoretical references, a field survey ware carried out with the application of questionnaires and, later, the analysis of the content published by the informants on Facebook in order to verify the content published on social networks and the opinions and feelings which involve these publications, and then relate them to the worship of the body.