Conquistar a Amazônia, repetir o sonho europeu : a experiência discursiva da Gleba Celeste em Mato Grosso

Abstract

This qualitative, interpretive, and documentary-based research aims to discuss the meanings mobilized regarding the colonization of the Brazilian Amazon, based on the example of Gleba Celeste founded in Mato Grosso in the 1970s, paying attention to the relationships of proximity and/or distance to the Eurocentric sense of colonization and progress. The adopted methodology is based on thematic analysis, with two main documents serving as the corpus for interpreting news reports and the narrative of Gleba Celeste's foundation: the printed newspaper Jornal Hoje (1988-1998) and businessman Enio Pipino's testimony to the Museum of Image and Sound in São Paulo (MIS). The research draws on theorists such as Michel Foucault, Luiz Paulo da Moita Lopes, Branca Falabella Fabrício, among others, to promote a discursive approach from the perspective of Indisciplinary Applied Linguistics. The transdisciplinary discussion also involves authors such as Darci Ribeiro, Hamid Dabashi, Anibal Quijano, and Walter Mignolo, from whom issues such as Eurocentrism and coloniality are observed, addressing the dialogue between Europe and the Brazilian Amazon. The results show that the discursive practices in the colonization of the Brazilian Amazon evoke Eurocentric memories, ratifying the vision of pioneering and propagating power relations. It is concluded that Eurocentric logic remains present in the implementation process of Gleba Celeste, reinforcing the need for a critical approach to the history of colonization in the Brazilian Amazon.