A propaganda na política de colonização recente em Brasnorte (1978-1986)

Abstract

Thinking the policy of recent colonization based on advertising requires a critical look at the formation of geographic spaces that have consisted in cities which comprise the territory of the State of Mato Grosso today. In this regard, it was made a historiographical discussion highlighting the importance of advertising in the context of the occupation policy in Contemporary Brazil, especially about Brasnorte. After the constant advertising campaigns developed by colonizing Brasnort Ltda. a large number of settlers, who settled the land and helped to build the city of Brasnorte, came to this region. These advertisements made these colonists believed in the possibility of a “well-off” life in a place with lots of woods, favorable land for plantation and agriculture, admired characteristics in Paraná, where the focus of migration to Brasnorte was originated. Therefore, these settlers eventually played an important role, because by incorporating the discourse of the mythical land as true, they became part of power relations in the occupation setting of “voids spaces”, which made “spring” many cities in the inside of the state. Thus Brasnorte came, a town in the north of Mato Grosso, associated with the image of a place that provided wealth in a short term, which influenced the colonists to come to these new areas of colonization. The research was based on print and oral sources, because with its use was possible to expand the knowledge about the object of study. This type of approach is considered relevant because it assisted us in the understanding of what the colonists thought about the commercials aired in the 1970s. The advertisement was analyzed from the views of Nelson Garcia Jahr (1992) and Everaldo Pereira Rocha Guimarães (1985), and the power from the study of Pierre Bourdieu (2002).