Comunicação e refúgio : análise da produção midiática de uma jovem refugiada no TikTok durante a Guerra da Ucrânia

Abstract

After the declaration of war and the start of bombings between Russia and Ukraine, video recordings by refugees amid the conflict went viral on the TikTok platform, including the profile of Valéria Shashenok, a young Ukrainian refugee. The objective of the research is to contextualize the armed conflict between Russia and Ukraine as a media dispute of narratives, analyzing some of Shashenok's records through his ten most viewed videos in the first hundred days of the war. The research is based on concepts such as diaspora, migration, memory, and discourse. Methodologically, the study is qualitative, descriptive, and bibliographic, with netnographic data collection and discursive textual analysis, to understand the conflict through communication paradigms. It can be seen that Shashenok's politicized media narrative content culminates in different narratives and divergent engagements about the conflict, in addition to the presence of the influencer's position regarding the war and the Russian president.